Veloutine

A fragrance of royalty.

Imagine a queen of the 21st century. Monarch of her country, yet without decision-making power. She must remain discreet while uniting her subjects. Always elegant, always calm, an elegance that is not a luxury, but an armour.

She knows every secret of her government. She sees everything, hears everything, understands everything. Yet she cannot intervene. She fights in silence against the perfidy of her ministers, solely preoccupied with their financial interests and their thirst for power. She must remain the queen of hearts of her people, and ensure that corruption never seeps into the open.

To wear a crown is also to live beneath a sword of Damocles. The head can fall at any moment.

Eau de Parfum — 50 ml / 1.69 oz

There are creatures that know the secret of the depths.

The great marine mammals, the whales, plunge vertically into the abyss of the oceans, where daylight no longer penetrates. They descend far, very far, into that dark and silent world that few dare to explore. Then they rise back up.

But what they rise toward is not simply the surface. It is a clarity of another nature, that of the soul, the spirit, the inner elevation.

Eaux Sombres is the perfume of this perpetual movement, between the depths and the light, between the visible world and the invisible, between what we know and what we sense. This endless quest for transcendence and elevation of the self.

We all have a path of life. Each road leads us to another, sometimes toward the light, sometimes toward the darkness. It is these choices, these symbols and messages written like signs along our road, that make us who we are.

Learning to make our emotions intelligent. The power of positive thinking. Living between the visible and the invisible and perceiving what others cannot see.

Extrait de Parfum — 50 ml / 1.69 oz

A love story like almost none other.

An Italian friend, a redhead from Tuscany, meets an Indian prince in New York, a man of rare beauty and elegance, yet of a disarming simplicity. The spark is immediate, absolute. Except that his family had arranged his marriage to a princess since childhood. An Italian wife was out of the question.

But love resists. It grows stronger under pressure, as only true love knows how. The family eventually relents. Three receptions are organised — New York, Paris, India. Louison is invited to the Parisian wedding.

A fairy tale evening. Bollywood performances, sumptuous evening gowns, colours spilling out everywhere. And unforgettable scents — saffron above all, permeating every dish at dinner. Rice with vanilla and saffron. That warm, spiced, enveloping fragrance, mingling with jasmine flowers, the sound of sitars and the laughter of guests.

It is this scent that Louison carries home with him. The scent of an evening where love won.

The prince and princess live today between New York and India, surrounded by their children. To the great joy of parents who finally understood that love knows no borders.

Eau de Parfum — 50 ml / 1.69 oz

Young, Louison was called the man of the forest.

He has always loved losing himself for hours in the woods, that particular sensation of being watched, without knowing by whom, or by what. What do they think of us, from up there? And the trees — what do they think of us?

Trees can live for more than a hundred years. They surely know the deepest secrets of the forest. They are its eyes, its memory, its silent guardians. They can feel pain, experience emotions, like fear.

They like to stay close to one another, to embrace. They appreciate company and take their time. There is a deep friendship between them, they can live like an old couple, where each one takes care of the other.

Trees have emotions.

Extrait de Parfum — 50 ml / 1.69 oz

This is where it all begins.

To create the first fragrance of the house, Louison retreats to the countryside, to the family holiday home. Alone, with his cats. He is searching for something, the genesis, the philosophy of what Technique Indiscrète will become.

A spring morning. The birds sing their first courtship songs. The sun's early rays warm the face. The vegetation awakens from its winter hibernation and seems to say: "Here I am again!" Morning dew wets the grass underfoot.

That morning, he cleans old white linen sheets of exceptional quality, the kind no longer made, infused with a fragrance he had created especially for his laundry and bakes an apple cake. He takes the cake out of the oven, sets it on the garden table to cool, and hangs the linen outside.

Then he sits down in the garden. And time stands still.

All the scents envelop him at once, nature, vegetation, damp earth, woods, the warm apple cake, the white linen sheets drifting in the spring breeze. It is here, in this suspended moment, that he understands what Technique Indiscrète will be: capturing emotions and putting them in a bottle.

From that day on, Louison only creates a perfume if he succeeds in capturing an emotion.

Eau de Parfum — 50 ml / 1.69 oz

Winter 1959. Somewhere in a Parisian hotel.

Just before the screening of Les Chemins de la Haute Ville, Simone Signoret settles into a small, hushed salon, filled with flowers arranged for her. A butler brings her a glass of champagne and marrons glacés, of which she is particularly fond.

A chocolatey, balsamic and oriental confection, glazed, concealing at its heart a vanilla-coconut cream. Those barely perceptible hints of mint leaf, of fig with an addictive sweetness. And the scent of flowers gently perfuming the room.

A suspended moment, intimate and precious, before the lights go down and the film begins.

On the 4th of April 1960, Simone Signoret received the Academy Award for Best Actress for this role, becoming the first French actress ever to receive the honour.

Extrait de Parfum — 50 ml / 1.69 oz

London, Restoration England.

Amber St. Clare is sixteen. She is alone, pregnant, penniless, in the teeming streets of London. Abandoned.

And yet.

Through her intelligence, her beauty and her courage, this young woman will climb every rung of a society that gave her nothing, from dark alleyways to gilded apartments, from highwaymen to courtiers, all the way to the bed of King Charles II himself. Favourite of the Merry King. The highest position a woman could hope for in the England of her time.

She lives through the Great Plague. The Great Fire of London. Betrayals, passions, conquests. She accumulates lovers with sovereign nonchalance: "Adultery is not a crime, it is an entertainment," she murmurs.

But deep in her heart, through all her adventures and all her ordeals, Amber remains faithful to one man. The one she truly loves. The one she can never have.

Extrait de Parfum — 50 ml / 1.69 oz

The scent of someone you love.

Not their perfume, their scent. The smell of their skin upon waking, after they have gone. That olfactive imprint left on the sheets, in the hollow of the pillow, in the atmosphere of the room. A presence without a body. A memory that still breathes.

Omnipresence.

That of the energy that surrounds us, invisible, yet always there. In us and all around us, between us. That divine breath that some call God, others the universe, others still the living world. The name matters little. The presence, itself, does not lie, there where the visible and the invisible meet.

The omnipresence of the architect of the universe, that indescribable yet so perfect mechanism. Our beliefs that carry us. Our doubts that make us grow. That tension between what we know and what we sense, between what we see and what we hope for.

Eau de Parfum — 50 ml / 1.69 oz

There are cities one visits. And there are cities that inhabit us.

Jerusalem is one of the latter. A mystical city, charged with an energy like no other in the world, that of centuries of prayers, tears, faith and hope that have permeated every stone, every alleyway, every breath of air.

Louison is deeply connected to it. Bound by blood, by history, by belonging to a millennial people for whom Jerusalem is the eternal capital and the living soul.

In the souks, scents speak before words. Spices, cardamom, clove, star anise, mingle with the fragrance of cardamom tea drifting from small cafés. The incense of places of worship floats in the warm, dry air. The thousand-year-old stones of the old city release their own perfume, that of time, golden dust, olive wood.

It is this city that Louison wanted to capture in a bottle, not its geography, but its soul. Not its history, but its energy. Not its conflicts, but its light.

Extrait de Parfum — 50 ml / 1.69 oz

A garden at the edge of the forest.

Flowers, aromatic herbs, spices. The song of birds. The butterfly and its "butterfly effect", an action, a reaction, a world that answers itself. The bee in full wonder. The ferret, the fox, their smile and their wide gaze. Cut wood, the grass snake, the lizard.

To smell. To listen. To see. To awaken. To wonder. To connect. To come back to oneself.

This garden is a green kingdom of the living, a place where everything is one, where every being, every plant, every breath is connected to the others in a perfect and silent balance.

It was my grandfather's garden, he was a passionate man, deeply interconnected with the living world, who knew that everything is one long before the words existed to say so. A garden whose memories have never left me.

Vert de Chypre is a tribute to those who garden with their soul as much as with their hands. To those who know that nature is not something to be looked at, it is something to be felt.

Extrait de Parfum — 50 ml / 1.69 oz

Montmartre. The morning funicular.

A friend of Louison's has just ended her first love after fifteen years together. She is sad, lost, not ready. She boards the funicular each morning as one mounts a scaffold, mechanically, her gaze elsewhere.

But every morning, he is there. A tall, elegant, athletic young man, a Latin from the South of France. He watches her. Sometimes with insistence, sometimes with a gentleness that tells her he has sensed her sadness. She feels his gaze upon her and pretends not to notice.

One morning, she calls Louison to say she will be late for lunch. Her voice is different. "Is everything alright?" asks Louison. "Oh yes," she replies. "I had an erotic dream about the funicular boy!" Louison bursts out laughing: "My dear, your libido is waking up!"

Days pass. Their eyes meet, slowly growing familiar. Her dreams become more and more intense — but she must keep them secret. Her burning secret.

One morning, he moves a little closer. She doesn't dare look at him. They step off the funicular. He has worn so much perfume that she can follow his trail through the streets of Montmartre. She finds him seated at a café terrace.

She approaches. "Good morning... you smell wonderful, but did you spill your bottle on yourself?" He looks up and smiles. "Good morning. Yes, I spilled it on purpose so that you could follow me and we could meet."

They laugh. He invites her to lunch. She accepts. He invites her to dinner. She accepts.

They have been living a great love story ever since. And have two beautiful little girls.

Eau de Parfum — 50 ml / 1.69 oz